This Thursday the Saatchi brothers host a party to mark the 40th anniversary of the Saatchi & Saatchi dynasty and in true Saatchi style this is no ordinary party. The guest list reads as a whose who in finance, fashion, art, politics, global corporations and many more influential types and includes names like Damien Hurst, Nichole Fahri, David Cameron, Richard Branson just to name a select few from their chosen fields.
The interesting thing about this party is though, that usually who is responsible for the party i.e. ‘the host’ is normally pretty clear. Not in the case of Saatchi & Saatchi, that would be to simple.
Following the dirty boardroom scandal of the Saatchi story, where by Maurice Saatchi the business brains behind Saatchi was ejected by the board from his own company, after he thought Saatchi could not only take over every advertising agency in the world, but also a bank (Midland bank at the time), the board tired of him, saw him as a loose cannon and cut him loose. I loved this story, he believed in his empire so much that they could buy out a bank, saying that if they could run a business that serviced companies advertising, why couldn’t they run a company servicing companies money. The men in grey suits obviously didn’t share my love for his idea.
So the M&C Saatchi agency was born.
Which means to this day, two companies trade in the global advertising game under the same name, in the same arena, competing for the same clients. ‘Saatchi & Saatchi’ being the old company, originally started by Charles and Maurice, the second ‘M&C Saatchi’ being the company Maurice started, having being thrown off the board.
There where legal battles about clients and M&C are legally frozen from speaking to a list of their old clients, whilst M&C where also stopped from calling the newly formed agency ‘The New Saatchi & Saatchi Advertising Agency’, which I really liked the sheer belligerence of.
Now 15 years on, Charles only has his name above the door, he walked after his brother was ejected and now runs the truly magnificent Saatchi Gallery in London. Which is responsible for creating what I personally think was one of the most exciting times in Modern Cultural History to have bared witness to, the up-rise of the YBA’s (Young British Artists).
The story of Saathci is so epic, so manic, so crazy and so inspiring it has to be turned into a film. You could say Mad Men have already beaten them to it, but that’s more so the tale of the 50’s and 60’s oppression, males and female equality and the beginnings of the industry that changed the world. This would be what happened next, i cant wait to see if they do.
Charles and Maurice Saatchi are obviously both men of great passion and sheer dedication to what ever they do and men I truly admire for what they have done. Their rise to fame is awe inspiring and the Saatchi name lives on forever in the minds of millions, I’ll always remember it as what my mum would say when I designed something she loved.. “it looks like Saatchi & Saatchi did it”. A stamp of approval I was always sceptically, more than willing to take.
Thanks Mum 😉 x