As most will know by now, Black Swan is the box office hit film of the year, along with the great ‘The Kings Speech‘ and a whole host of other films that have been released in time for awards season. Starring Natalie Portman the film is a dark journey through the career of a dancer and her struggles.
However good those films might be though, that’s not really what this post is about. Rather it is about the artwork that features everywhere and anywhere right now to promote the film. Which includes the window of Collete in Paris where we could be found this evening “papping” Karl Largafeld who was out buying something in the store.
Anyway again back to the artwork for the film. It’s fantastic and a refreshing change from the typical Hollywood film poster of Actor and film name. We even picked up an uncoated, textured black envelope the other day in FACT in Liverpool City Centre, which was filled with the postcards of the artwork… Bonus. We want to see more of this kind of artwork and production in terms of graphic design featuring in the promotion of hit films. Not only is it nice to get hold of, but its great for the industry too.