It’s here and we love it, soooo much rich content on this site to trawl through. It’s like a magazine, e-commerce website and style bible rolled into one.
It’s right up our street in terms of the crisp lines and super sharp imagery. Good work Net a Porter you’ve cracked it here, this site is near perfect!
Net-a-Porter the woman’s fashion retailer, which was founded in 2000 by Natalie Massenet, is responsible for some pretty impressive achievements, establishing an online retail behemoth in the space of just 10years, in a market that most probably doubted could ever be taken online is one. Turning over in excess of £120 million per annum is two. Then selling it for a cool £350 million to Richemont the luxury goods group who owns Cartier and Mont Blanc is third on the list.
Their most recent though is the development of their new offices in London’s Westfield shopping center, which was carried out by their chosen design team Studio Fibre.
A huge aircraft hanger like space has been transformed into the slick monochromatic working environment that their team of 600 + staff call home, which can be seen in the video posted above.
If your more interested in hearing about the business end of Net-A-Porter and how it began and continues to be such a dominant force in the online fashion business like I am, you can see another very interesting video by visiting the link below…
Natalie Massanet at Zeitgiest Europe
They are now set to take on the men’s online fashion market with the imminent release of ‘Mr Porter‘ and quite frankly here at Lucid we can’t wait to see the results over the coming year. The website is launching with Ralph Lauren, Hugo Boss and a whole bunch of other brands and I would imagine will follow the same buying patterns as the woman’s with a mix of high fashion from edgy ‘Rick Owens‘ to understated elegant labels like ‘Lanvin‘.