It’s on the cards and Al Gore the former US Vice President is supporting it. They tried to bring us .mobi but it flopped, so what will the future hold for .eco?
What this did bring to light to us is that cybersquatters cost brands up to $1billion a year as a result of diverted traffic, loss of trust and so on. So is this is just another for them to get their dirty little mitts on?
Still though if used properly and if it takes off, this can’t be a bad thing. Eco-business is fast becoming the business to be in after all!