That’s what we like to hear! Well according to a study carried out by the mighty (or not so mighty any more, some might say) Microsoft anyway. The study claims that advertising through print is twice as effective as TV advertising and that print is good for targeting specific audiences and getting eyeballs on key products.
The study included 24 of the top 100 UK companies which included big grocery retailers, department stores and fashion retailers.
Roll on more print design we say….