Category Archives: Web

Michael Van Der Ham – Commission

 

We were recently been commissioned by the talented designer Michael Van Der Ham, a regular now on the fashion circuit showing his collections at London Fashion Week to create a new website to showcase the designers collections. Currently still in development the website features an instant play video background to make best use of the catwalk show videos that were shot of his last two collections.

Michael graduated from the MA fashion course at Central Saint Martins. He has worked at Sophia Kokosalaki and Alexander McQueen.

Career highlight: “Vogue photographing me at my studio.”

Design signatures: “I like to mismatch different references in each item of clothing. His autumn/winter 2009 collection is a juxtaposition of elements from different decades in fashion. He made each dress like a 3D collage of clashing colours, textures, weights of fabric and cut.”

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The Other Art Fair – Voting Site – Now Live

We were commissioned last year to develop a voting website for London’s newest affordable art fair ‘The Other Art Fair’, that delivers an open platform to connect art buyers of all tastes and experience directly with the most talented emerging artists before they are signed.

The voting site was built in two phases, with the second phase being completed recently for the international voting panel to cast their vote and select this years artists for the show in May 2012. With thousands of applicants applying to the show ‘Ryan’ the show founder and director needed a way of presenting all of the applicants to his selected panel online. So we developed an application area to the existing website for all applicants to submit their work and then further developed a secondary ‘voting website’ for all of those applicants to be fed into. The panel then cast their votes and the website did the rest, producing voting stats and analytical results for the final site to be populated before launch.

The Panel

Francesca Gavin

Visual Arts Editor at Dazed & Confused Magazine
Curator for Soho House

Kenny Schachter

Owner of Rove Gallery London
Art Curator, Dealer, Writer & Lecturer
Art Feature Author at British GQ Magazine

Edward Lucie-Smith

Art Critic, Historian & Curator
Best-selling Art Writer

Chris Levine

Internationally Acclaimed Artist

Shutl

The latest thing set to light the internet world on fire, Shutl is a revolutionary delivery service software which allows the retailer to link customers up with local courier businesses and makes delivery possible in up to 90 minutes. It is also said to be the answer to that annoying problem we all encounter when being sat in all day waiting for a parcel, as delivery times within tight windows such as 10-11am on a Monday can be achieved.

This software has been tipped by the Guardian for a Media Guardian Mega Award, along with other highly acclaimed accolades.

Watch this space.

John Lewis Expands into European Market

More often than not, our clients ask us when working on e-commerce projects about selling to European and International markets. Obviously this seems like an attractive proposition when setting up on line as it expands your market over night from around 60million to 6 billion.

However John Lewis’s delayed response to this, may be a lesson for smaller companies. Immediate expansion into the international markets when opening an online store is not always the most sensible or feasible option. It can be fraught with obstacles to overcome, from an increased risk from fraudulent transactions to the complications surrounding taxation and postage to surrounding areas such as the states. As well as catering for multi-lingual content and having a strategy and budget in place for country specific SEO. Initially, continental consumers will not be able to purchase electrical products or larger items of furniture. Within the next 18 months, John Lewis will also consider launching foreign-language websites

It is also very interesting that they are now using their e-commerce site to test markets and weigh up if they are sizable enough to justify physical stores. Andrea O’Donnell commercial director has said… “To make a more significant investment, we need to be confident that the demand is worth it,”.

Here at Lucid we recommend having a clear and concise strategy from the outset, sticking to the markets you know and understand best. To begin with don’t bite off more than you can chew, for every product sold on line there is the potential for that product to be returned. Can your resources stretch to deal with all of the packaging and requirements, refunds and taxation issues that surround trading internationally. Once you have understood the local market and successfully traded in that market for some time, having created a strong and stable strategy then it might be time to look to international markets. Till then keep working on customer satisfaction and building that all important trust in your brand. If you do that the word will spread and your e-commerce business will grow organically.

Form Blog & Website Live

The form website and blog are now live, so go check it out at www.form-office.net.

We’d like to take this opportunity to wish the guys over at form; a great years trading and we look forward to seeing what their new website, blog, business cards and brochure (which will soon be hot off the press), will do for them on 2011.

Keep up the good work.

Another Happy Customer

Big thanks, love and respect go to Charlotte Taylor for her more than kind words about the website we created for her on her latest blog post. Charlotte runs a fantastic blog, documenting her struggle, crusade, journey, fight, flight? to the top of the fashion food chain.

The blog is great, the clothes are perfect, the photography is spot on and the branding is simple, not to mention she is getting noticed by some pretty influential names… Vogue, The Guardian, Times and Topshop to mention just a few. All the right ingredients for a great label in its very first season. We wish Charlotte very good luck whilst preparing for her next show at the Vauxhall Fashion Show, which is part of London Fashion Week and throughout the rest of her very bright future.

You can see her site here…. http://www.charlottetaylorltd.com

Facelift

Oh… by the way, in case you wondered where you are? We just face-lifted the blog from the old center aligned, grey colour scheme to this left aligned, white scheme, with a wider content width for bigger and better images. It also follows the styling to make way for our new website.

We like it, hope you do.