Category Archives: Video

Tom Ford – Visionary

Amon Tobin – ISAM ‘Live Visual Experience’

Re-drawing and blurring the lines between psychedelia and sci-fi, between art and entertainment, between sound design and melody, Brazilian electronic musician Amon Tobin released his latest creation ISAM on 23rd May via the independent London-based record label Ninja Tune. The tour that ensues plays host to some incredible set/stage design. The work that has gone into the live shows is testament to Tobin’s passion and vision. Click here to get a feel for “a beautiful combination of physical geometric stage models and interactive video projections”. Tobin and his team get a big thumbs up from Lucid.

An Experiment by Román Cortés – Never Gonna Give You Up

Far too often are technical skills taken far too seriously. Román Cortés has decided to showcase his Javascript/Flash competency by creating a light-hearted yet unique algorithm that translates video into text motion. In his experiment, the lyrics of the Rick Astley classic Never Gonna Give You Up are manipulated to form the image of the singer himself, dancing to his song. Click here to view it.

Net-A-Porter

Net-a-Porter the woman’s fashion retailer, which was founded in 2000 by Natalie Massenet, is responsible for some pretty impressive achievements, establishing an online retail behemoth in the space of just 10years, in a market that most probably doubted could ever be taken online is one. Turning over in excess of £120 million per annum is two. Then selling it for a cool £350 million to Richemont the luxury goods group who owns Cartier and Mont Blanc is third on the list.

Their most recent though is the development of their new offices in London’s Westfield shopping center, which was carried out by their chosen design team Studio Fibre.

A huge aircraft hanger like space has been transformed into the slick monochromatic working environment that their team of 600 + staff call home, which can be seen in the video posted above.

If your more interested in hearing about the business end of Net-A-Porter and how it began and continues to be such a dominant force in the online fashion business like I am, you can see another very interesting video by visiting the link below…

Natalie Massanet at Zeitgiest Europe

They are now set to take on the men’s online fashion market with the imminent release of ‘Mr Porter‘ and quite frankly here at Lucid we can’t wait to see the results over the coming year. The website is launching with Ralph Lauren, Hugo Boss and a whole bunch of other brands and I would imagine will follow the same buying patterns as the woman’s with a mix of high fashion from edgy ‘Rick Owens‘ to understated elegant labels like ‘Lanvin‘.

Oki-Ni : Styled|Stephen Mann

Oki-Ni : Styled|Stephen Mann.

Amazing video, showing how to take online fashion further and give the consumer confidence to buy not only key pieces, but entire outfits that are styled to perfection.

This is up selling at its best. Credits to Oki Ni, Stephen Mann and the rest of their team, I love this.

Guilt Edged 2011 Viral

SOME/THINGS Magazine

SOME/THINGS is a magazine and creative agency and they produce some amazing, high end print work. They just released their own You Tube channel and the video above features on it.

This video is magic.

Taken from their website, this tells you a little more about them….

SOME/THINGS AGENCY IS CREATIVE DIRECTION, CONSULTANCY, & HIGH QUALITY PRINTING & PRODUCTION.

SPECIALISING IN TRADITIONAL TECHNIQUES & ARTISANAL WORKMANSHIP, THE AGENCY EMPLOYS THE USE OF ORGANIC & NATURAL MATERIALS TOGETHER WITH NEW TECHNOLOGIES.

PROVIDING INNOVATIVE VISUAL & CONCEPTUAL SOLUTIONS FOR ARTISTS, PUBLISHERS, GALLERIES & THOSE IN THE DESIGN INDUSTRIES, SOME/THINGS AGENCY APPLIES EXPERTISE TO ALL PRINTED MATTER, SPATIAL INSTALLATIONS & THE PRODUCTION OF OBJECTS IN METALS, PAPER, WOOD, & ILLUMINATION.

WORKING CLOSELY WITH CLIENTS, WE DEVELOP PERSONALISED PROJECTS THAT COMBINE ART, DESIGN & STRATEGY THAT IS BOTH COHERENT & LASTING.