Category Archives: Technology

The Other Art Fair – Voting Site – Now Live

We were commissioned last year to develop a voting website for London’s newest affordable art fair ‘The Other Art Fair’, that delivers an open platform to connect art buyers of all tastes and experience directly with the most talented emerging artists before they are signed.

The voting site was built in two phases, with the second phase being completed recently for the international voting panel to cast their vote and select this years artists for the show in May 2012. With thousands of applicants applying to the show ‘Ryan’ the show founder and director needed a way of presenting all of the applicants to his selected panel online. So we developed an application area to the existing website for all applicants to submit their work and then further developed a secondary ‘voting website’ for all of those applicants to be fed into. The panel then cast their votes and the website did the rest, producing voting stats and analytical results for the final site to be populated before launch.

The Panel

Francesca Gavin

Visual Arts Editor at Dazed & Confused Magazine
Curator for Soho House

Kenny Schachter

Owner of Rove Gallery London
Art Curator, Dealer, Writer & Lecturer
Art Feature Author at British GQ Magazine

Edward Lucie-Smith

Art Critic, Historian & Curator
Best-selling Art Writer

Chris Levine

Internationally Acclaimed Artist

Amon Tobin – ISAM ‘Live Visual Experience’

Re-drawing and blurring the lines between psychedelia and sci-fi, between art and entertainment, between sound design and melody, Brazilian electronic musician Amon Tobin released his latest creation ISAM on 23rd May via the independent London-based record label Ninja Tune. The tour that ensues plays host to some incredible set/stage design. The work that has gone into the live shows is testament to Tobin’s passion and vision. Click here to get a feel for “a beautiful combination of physical geometric stage models and interactive video projections”. Tobin and his team get a big thumbs up from Lucid.

Print vs Online

Advertising on social networking sites soared in 2010

The internet now accounts for a quarter of all advertising spending in the UK, according to figures. They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009. It also outpaced the rest of the advertising market, which has recovered after dipping during the recession.

Guy Phillipson, the chief executive of the IAB, said: “Major brands restored their advertising budgets in 2010 and online was a big winner.” The biggest growth area was display advertising on social networks, which grew by nearly 200%.

Print media’s pain

Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares. With figures showing that UK internet users spend 25% of their online time on social networks, advertisers are keen to tap into this audience. Online video advertising also nearly doubled in 2010, with £54m spent on adverts that appeared before, during or after video clips. Mobile advertising raced ahead too, with finance, telecoms and consumer brands trying to reach audiences on the move. Search advertising, still dominated by Google, remains the biggest earner, although growth in this more mature business was just 8%.

Ian Barber of the Advertising Association says there is one clear attraction which is boosting online spending: “It’s targeted, it makes it easier for brands to work out who they’re advertising to.” Other areas of advertising recovered last year, with television spending bouncing back after a steep decline. But much of the Press is still suffering, with magazines and regional newspapers seeing revenues continue to fall. Classified advertising, once a key element in regional newspaper revenues, has now nearly all migrated online.

But Lynne Anderson of the Newspaper Society says local newspapers are capturing some of that online advertising spending on their own websites: “They are getting pretty savvy at capturing audiences in new ways.” She added: “Regional newspapers – print and online – are resilient, innovative and well-placed to benefit when wider market conditions improve.”

The IAB expects online spending to continue to grow, as faster broadband makes new formats increasingly attractive.

An Experiment by Román Cortés – Never Gonna Give You Up

Far too often are technical skills taken far too seriously. Román Cortés has decided to showcase his Javascript/Flash competency by creating a light-hearted yet unique algorithm that translates video into text motion. In his experiment, the lyrics of the Rick Astley classic Never Gonna Give You Up are manipulated to form the image of the singer himself, dancing to his song. Click here to view it.


The latest thing set to light the internet world on fire, Shutl is a revolutionary delivery service software which allows the retailer to link customers up with local courier businesses and makes delivery possible in up to 90 minutes. It is also said to be the answer to that annoying problem we all encounter when being sat in all day waiting for a parcel, as delivery times within tight windows such as 10-11am on a Monday can be achieved.

This software has been tipped by the Guardian for a Media Guardian Mega Award, along with other highly acclaimed accolades.

Watch this space.

Day to Weekend

New blog we just named, coming soon….

Increase Revenue through Up & X

Here at Lucid we love great design, but we also believe in great functionality and this is more crucial than ever when trying to make money online through e-commerce.

One way of increasing what a prospective customer might put through your till, or in this case payment gateway is through up selling and (X) cross selling.

So whats the difference you ask? Cross selling is where you may see a box saying “customers who bought this also bought this” below the products on one of the sites we have powered. The second up selling is where we will add a list of better products than the one being viewed to tempt the customer to upgrade and buy the more expensive, potentially superior product.

For example:

8 GB iPod Nano, $229 -> Upsell, same product family, more expensive
8 GB iPod Touch, $299 -> Upsell, same product family, more expensive
16 GP iPod Touch, $399 -> Upsell, same product family, more expensive
Apple In-Ear Headphones with Remote and Mic , $79 -> Cross-sell

It costs a lot in time, money and resources to get each customer to a transactional site. It is therefore key to have a site with great functionality and carefully thought out promotional tools throughout the site, in order to maximise revenue generation from each and every consumer visit.

Up and X are both great ways of doing just that.