Category Archives: Lucid

Sydney Contemporary Website – Now Live

We recently completed the development and launch of Sydney’s newest Contemporary Art Fair’s website. Having developed the project in conjunction with a Sydney based design studio, we launched the website, hosted it and produced a series of email marketing campaigns on their behalf. See below for more info taken from the Art News website Blouin Art Info.

Art HK Founder Tim Etchells Launches New Sydney Contemporary Art Fair

Less than one month after Australian art dealers Vasili Kaliman and Jarrod Rawlins of KALIMANRAWLINS gallery announced the launch of a new Australian art fair to be held in Melbourne, the launch of another new Australian art fair has just been announced by Tim Etchells, founder of ART HK.

The new biennial contemporary fair will be called Sydney Contemporary and will be launched in April 2013. Featuring established and emerging galleries from Sydney and overseas, the fair will cater to a broad spectrum of experienced and potentially new collectors.

Sydney Contemporary will showcase between 60 and 80 local, national and international galleries in its inaugural year. The fair will feature unique sections including New Contemporary – dedicated to the artist run initiatives and innovative young galleries, and Paper Contemporary, a curated showcase of prints and limited edition photography from leading galleries.

According to Etchells, “Sydney Contemporary represents the first time this city has hosted a serious, high-end art fair. We expect it to play a significant role in helping to focus attention on the Sydney art scene in the same way that ART HK focused attention on Asian art. The fair provides a vital new platform from which galleries, artists and collectors can deepen and grow networks and relationships both with local contacts and throughout the broader Asia Pacific region,“

The inaugural Sydney Contemporary will be held from Friday 12th until Sunday 14th April 2013 at the Hordern Pavillion and Royal Hall of Industries at Moore Park in Sydney’s eastern suburbs, with the Vernissage held on the evening of Thursday 11th April 2013.

Sydney Contemporary is organised by Art Fairs Australia Pty Ltd, a company founded by Tim Etchells of SME London Ltd. Etchells is founder of ART HK, the Hong Kong international art fair, which has grown to become a major fixture on the international art calendar.

For more information visit:

http://www.sydneycontemporary.com.au/

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Computer Arts – The Lucid Agency – Featured

We were recently featured in ‘Computer Arts’ magazine in a section about branding. The project chosen by the Computer Arts team was our work for French caters ‘Leon Catering’.

For more info on this project visit our website or email us and we will be happy to send a portfolio sample.

We Are Still Alive.

Wow it’s been some time since anyone contributed to our blog, the guilt showers over me as I write this post. So much has changed and happened in the Umwelt the  Mitwelt and the Eigenwelt, or more commonly the world around us, the society we live in and each one of us independently within it. (Michael Tsarion lecture on Saturday)

So what have we been up to here at Lucid? Well we’ve been up to all kinds really; climbing Snowdon, working with the British Fashion Council, meeting great new people like our new design partners over at IYA Studio. Building web apps for creative and fun brands like Lego, visiting Copenhagen for the TV Festival with our friends over at Apposing. Working with our fashion team and talented designer Domingo Rodriguez on a new fashion collection. Preparing for London Fashion Weekend with Cassius. Helping our loyal clients like Xen-Tan grow their businesses bigger and better, through email campaigns, print design, digital strategy and much more.

So with that said, there is plenty of new content to come to both our website and the blog over the coming months. We’ve got projects for Lego, London Fashion Weekend, Cassius, Xen Tan, La Dolce Vita, The Other Art Fair, Sky Baby and others to be added. Along with the launch of some larger, long anticipated web projects that have been lurking in the background for some time.

Print vs Online

Advertising on social networking sites soared in 2010

The internet now accounts for a quarter of all advertising spending in the UK, according to figures. They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009. It also outpaced the rest of the advertising market, which has recovered after dipping during the recession.

Guy Phillipson, the chief executive of the IAB, said: “Major brands restored their advertising budgets in 2010 and online was a big winner.” The biggest growth area was display advertising on social networks, which grew by nearly 200%.

Print media’s pain

Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares. With figures showing that UK internet users spend 25% of their online time on social networks, advertisers are keen to tap into this audience. Online video advertising also nearly doubled in 2010, with £54m spent on adverts that appeared before, during or after video clips. Mobile advertising raced ahead too, with finance, telecoms and consumer brands trying to reach audiences on the move. Search advertising, still dominated by Google, remains the biggest earner, although growth in this more mature business was just 8%.

Ian Barber of the Advertising Association says there is one clear attraction which is boosting online spending: “It’s targeted, it makes it easier for brands to work out who they’re advertising to.” Other areas of advertising recovered last year, with television spending bouncing back after a steep decline. But much of the Press is still suffering, with magazines and regional newspapers seeing revenues continue to fall. Classified advertising, once a key element in regional newspaper revenues, has now nearly all migrated online.

But Lynne Anderson of the Newspaper Society says local newspapers are capturing some of that online advertising spending on their own websites: “They are getting pretty savvy at capturing audiences in new ways.” She added: “Regional newspapers – print and online – are resilient, innovative and well-placed to benefit when wider market conditions improve.”

The IAB expects online spending to continue to grow, as faster broadband makes new formats increasingly attractive.

Help the Victims of the Japan Tsunami



Over the coming weeks when visiting our site you will notice a bar at the top of our site www.lucid-design.net to ‘Help The Victims of the Japan Earthquake by Spreading Awareness and Aid’ click it to find out more on how you can help the victims in Japan’s hour of need.

Charlotte Taylor – Autumn Winter 2011 – Now Live

We just added the new collection photos to Charlotte Taylor’s site. Check them out here and see what you think of them. We love the direction as always of her work and photo shoot and wish her all the luck in the world this year with what she is doing.

You can also check out more about what inspired the shoot and styling by visiting her blog here.

John Lewis Expands into European Market

More often than not, our clients ask us when working on e-commerce projects about selling to European and International markets. Obviously this seems like an attractive proposition when setting up on line as it expands your market over night from around 60million to 6 billion.

However John Lewis’s delayed response to this, may be a lesson for smaller companies. Immediate expansion into the international markets when opening an online store is not always the most sensible or feasible option. It can be fraught with obstacles to overcome, from an increased risk from fraudulent transactions to the complications surrounding taxation and postage to surrounding areas such as the states. As well as catering for multi-lingual content and having a strategy and budget in place for country specific SEO. Initially, continental consumers will not be able to purchase electrical products or larger items of furniture. Within the next 18 months, John Lewis will also consider launching foreign-language websites

It is also very interesting that they are now using their e-commerce site to test markets and weigh up if they are sizable enough to justify physical stores. Andrea O’Donnell commercial director has said… “To make a more significant investment, we need to be confident that the demand is worth it,”.

Here at Lucid we recommend having a clear and concise strategy from the outset, sticking to the markets you know and understand best. To begin with don’t bite off more than you can chew, for every product sold on line there is the potential for that product to be returned. Can your resources stretch to deal with all of the packaging and requirements, refunds and taxation issues that surround trading internationally. Once you have understood the local market and successfully traded in that market for some time, having created a strong and stable strategy then it might be time to look to international markets. Till then keep working on customer satisfaction and building that all important trust in your brand. If you do that the word will spread and your e-commerce business will grow organically.