Art13 London is organised by Art Fairs London Ltd: a collaboration between Tim Etchells of SME London Ltd and Sandy Angus of Andry Montgomery. Together, they founded ART HK, the Hong Kong international art fair, which has grown at an exponential rate. From its launch in 2008, ART HK quickly became a major fixture of the international art world and in 2011 Etchells and Angus sold the majority stake in the fair to the prestigious market leader, Art Basel. More recently, furthering his interest in emerging art scenes and markets, Sandy Angus became a director of India Art Fair.
Art13 London will bring a unique global dynamic to the capital’s art world. Launching in spring 2013, this new modern and contemporary art fair will feature between 80 and 100 leading UK and international galleries. Created by the team behind the groundbreaking Art HK, it presents an exceptional opportunity in London for both seasoned and new collectors to discover modern and contemporary art from the Americas, Europe, Asia and Africa.
Where Art HK changed the face of the Asian art market in just a few years, providing an essential platform for local dealers and artists while bringing international galleries to Asian collectors, Art13 will transform how art is collected, experienced and understood from within one of the world’s major art capitals.
In addition to some of the foremost names in contemporary art and emerging talents, Art13 London will showcase work spanning the 20th century from all continents. The fair’s main section invites visitors to experience the full spectrum of the global art world and its most significant developments. Meanwhile, further specialist sections are dedicated to photography, young galleries, editions and prints. An ambitious curated program of not-for-profit artists’ commissions, events and talks, is being created in partnership with London institutions.
Art13 London follows on directly from London’s most noteworthy film, music and fashion events including the BAFTAs, the Brit Awards and London Fashion Week, placing it firmly on the must-see list for the London spring season.
A major international advertising campaign will target key publications for example, The Financial Times, The Times and Evening Standard; international art titles such as Art Forum, ArtReview and The Art Newspaper; luxury lifestyle magazines such as Vogue and Tatler; and an online presence including Artnet, Artinfo and e-flux announcements. In addition to this there will be a major outdoor campaign in the surrounding area.
We were commissioned to work alongside London Agency ‘The Plant’ on the development of the website for one of the biggest art fairs on the map in London in 2013 ‘Art 13’.
The project consisted of design and development of the website, wire-framing, online marketing consultancy and iPhone app development. Currently at it’s early stages and it’s infancy this website will likely grow considerably over the next year. More to updates to follow….