Category Archives: e-commerce

Mr Porter

It’s here and we love it, soooo much rich content on this site to trawl through. It’s like a magazine, e-commerce website and style bible rolled into one.

It’s right up our street in terms of the crisp lines and super sharp imagery. Good work Net a Porter you’ve cracked it here, this site is near perfect!



The latest thing set to light the internet world on fire, Shutl is a revolutionary delivery service software which allows the retailer to link customers up with local courier businesses and makes delivery possible in up to 90 minutes. It is also said to be the answer to that annoying problem we all encounter when being sat in all day waiting for a parcel, as delivery times within tight windows such as 10-11am on a Monday can be achieved.

This software has been tipped by the Guardian for a Media Guardian Mega Award, along with other highly acclaimed accolades.

Watch this space.

John Lewis Expands into European Market

More often than not, our clients ask us when working on e-commerce projects about selling to European and International markets. Obviously this seems like an attractive proposition when setting up on line as it expands your market over night from around 60million to 6 billion.

However John Lewis’s delayed response to this, may be a lesson for smaller companies. Immediate expansion into the international markets when opening an online store is not always the most sensible or feasible option. It can be fraught with obstacles to overcome, from an increased risk from fraudulent transactions to the complications surrounding taxation and postage to surrounding areas such as the states. As well as catering for multi-lingual content and having a strategy and budget in place for country specific SEO. Initially, continental consumers will not be able to purchase electrical products or larger items of furniture. Within the next 18 months, John Lewis will also consider launching foreign-language websites

It is also very interesting that they are now using their e-commerce site to test markets and weigh up if they are sizable enough to justify physical stores. Andrea O’Donnell commercial director has said… “To make a more significant investment, we need to be confident that the demand is worth it,”.

Here at Lucid we recommend having a clear and concise strategy from the outset, sticking to the markets you know and understand best. To begin with don’t bite off more than you can chew, for every product sold on line there is the potential for that product to be returned. Can your resources stretch to deal with all of the packaging and requirements, refunds and taxation issues that surround trading internationally. Once you have understood the local market and successfully traded in that market for some time, having created a strong and stable strategy then it might be time to look to international markets. Till then keep working on customer satisfaction and building that all important trust in your brand. If you do that the word will spread and your e-commerce business will grow organically.

Lucid Team Attend ‘David Chaffey’ Seminar With Manchester Met Fashion Deparment


We are attending a Seminar this evening with the Manchester Metropolitan Fashion and Design Department whom we work very closely with in a number of key areas of the business.

This should be a great seminar for the freshest tips on how we can help our rapidly expanding client base within the e-commerce sector.

Over the past 10 years David has delivered Internet marketing training courses and completed Internet marketing consulting assignments for companies large and small in many countries.

He has also written a series of best-selling Internet marketing books and specialist E-consultancy best practice guides on E-marketing tactics like SEO and PPC.

Since 1994, when he was first hooked on the web, he has specialised in building his knowledge of Internet Marketing and business technology applications and sharing this knowledge with marketing professionals and students.

Really looking forward to this one….. should be great.


Lucid Design Agency – forges a way forward with a focus on Magento, SEO and Multi Channel

Here at ‘Lucid Design Agency’ we are preparing for a year of change, progression and improvement for 2011. As the ‘Lucid Design Agency’ new year begins we are making the move to the super strong Magento platform the platform behind brands such as Harvey Nichols, Links of London, North Face, Nespresso and many more High Street brands. We are going harder than ever before on SEO and developing our multi-channel offerings even further.

Expect to see some very strong offerings in the e-commerce arena, with Magento at the heart and if your planning on getting your site on the map, we have just added SEO to our list of services, something we don’t do without a lot of thought and consideration. So drop us a line at and we will be more than happy assist your company with all of your SEO requirements.

In terms of multi-channel our Iphone and Android platform development is seeing a lot of interest from clients at the moment and we have some great projects to add to our portfolio in the coming months. We understand here at ‘Lucid’ as much as any other digital design agency should, that the only way forward and to keep up with what the competition is doing is multi-channel. Adding an Iphone click to buy app to your channel portfolio can give your audience the chance to browse and purchase on the move, whilst a cleverly thought out advice based application can drive scores of people to your business for more.

One very interesting project we are working on is a membership application, where by the conventional membership card is done away with and the mobile application takes over the job of displaying membership details. With a bit of thought and research the possibilities of what multi channel can do for your business are endless.

Lucid Design Agency

25 Things To Check Before and During the Holiday Shopping Season

1. Make sure there are no security warnings on checkout

Just one tiny SSL error can scare customers off. Make sure your checkout page is fully secure with no warnings in both Internet Explorer and Firefox.

2. Test your website with the 3 major web browsers (Internet Explorer, Firefox, and Chrome)

Have you looked at your site in all 3 browsers? If not, make sure you do it now before your customers have a problem.

3. Monitor your internal search queries to improve the results

Keep a close eye on what customers are searching for on your site (you are logging this information, aren’t you?). Review it often, and adjust your search based on what people are finding, and more importantly, what they are not finding.

4. Have a holiday gift guide / page (optionally sorted by price and gender)

Make it easy for last minute (and us lazy) shoppers to find a gift on your site. “Gifts for her/him”, “Gifts under $50″, etc… are great ways to help customers decide on a gift.

5. Have a backup plan for real-time shipping and real-time payment gateway issues

What will you do if FedEx or UPS is down? What about if your payment gateway goes offline? Make sure you have a plan *and* can execute that plan quickly.

6. Make your returns and exchange policies clear and easily findable

7. Make it obvious that registering in order to checkout is optional

Don’t burden the customer by requiring them to check out. And if it’s optional, make sure this is clear as crystal.

8. Order status tracking link should be prominent

Customers shouldn’t have to hunt around to find the status of their order.

9. Clearly define shipping times and options

10. Have a list of shipping options and last date to order to arrive by Christmas

It’s very important to let customers know when they have to order by and which shipping option they must choose to get their gift in time. A late gift means they just became a one time shopper at your store.

11. Tweak your site to make it as fast as possible

Online shoppers are a fickle group. They don’t want to wait around. Ensure your site is blazing fast to avoid losing the sale.

12. Use upsell and cross-sell to push higher profit items

Get ‘em in the door with great deals, and then offer them upsell products that not only compliment their purchase, but pad your bottom line as well.

13. De-clutter your cart and checkout to avoid shopper confusion

Keep your cart process simple and streamlined. The goal is to close the sale, not entertain and distract the shopper.

14. Avoid heavy use of Flash for iPhone / iPad shoppers

This is the year of mobile (or at least the start of it) and those shoppers using an iPhone or iPad probably cannot view your flash only site.

15. Clearly mark out of stock and backordered items

Mark it both on the catalog page, and when the item is added to the cart. Timing is everything around this time of year.

16. Offer a sign up for your mailing list

Get their permission first, but make it enticing to sign up.

17. If you offer free shipping, tell the world!

Put it front and center. If there are restrictions, keep it simple so there’s no confusion.

18. Contact information should be easy to find

19. Top sellers and popular gift items should be prominently featured

20. Monitor Google Webmaster Tools to watch for errors and Malware warnings

Log into Google Webmaster Tools and make sure your settings are set to email you when Google detects malware. Also review your stats to find broken links, errors, etc…

21. Use Google’s ThinkHoliday website to see trends

Great site by Google to see what people are searching for this holiday season.

22. Monitor Twitter trends and use Twitter search to keep up with the latest info

If it’s current and/or important, you can bet it’s being discussed on Twitter.

23. Monitor declined transactions

… and follow up to save the sale.

24. Use social media for your store, but take a balanced approach

Unless you’re getting a large percentage of sales from Facebook, Twitter, and the rest of the social media sites, don’t focus too much of your time and effort here. If you do use these mediums, don’t just blast your promotions over and over. Interact, provide tips, useful links, and mix in your message. People will be more accepting, and may actually pay attention.

and finally:

25. If ain’t broke…

If what you have currently is working well for your store, don’t be tempted to try the latest fad, gimmicky marketing (*cough* Groupon), or chase a mythical dragon. Use solid marketing techniques, measure the results, and keep a watchful eye on the important parts of your online store. The rest will take care of itself.

Audio Go War Reports Promotion – Now Live

We just finished a promotion on behalf of Audio Go, ‘The Home of BBC Audio Books’, in association with the Sunday Telegraph which will be featured in the Sunday newspaper this weekend, commemorating Remembrance Sunday. Our thoughts here at Lucid are with all the families who lost loved ones in the War and all of the Veterans who served the country.

Click the link to be directed to the page where you can download free audio books content.