Category Archives: Art Direction

The Draw, New York – Commission

We have recently been commissioned to work on a new and exciting project for a brand new website focusing on furniture and accessories created by artisans and sourced from across the globe.

The project is to build the brand from the ground up with the team in New York and London, creating a full identity and multi user e-commerce platform in Magento.

More to follow soon….

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Diners Club International – Commission

Our long standing client ‘Form Office’ recently completed a project for internationally renowned credit card brand ‘Diners Club International’. We were asked to arrange art direction and photography for the project, above are some of the results from the day of shooting.

There is a light

This is the latest new TV campaign from Hiscox. Directed by Tomas Alfredson of ‘Tinker, Tailer, Solider, Spy’ fame and voiced by actor Benedict Cumberbatch.

Great advert.

Casio G-Shock Project – IYA Studio

Beautiful piece of design work from our partners at IYA Studio.

Design and art direction for lookbook promoting G-Shock premium range. The luxury book, which was presented in a hard-backed case featured interviews from G-Shock brand ambassadors including the owners of B-Store and Waddington Collins.

Computer Arts – The Lucid Agency – Featured

We were recently featured in ‘Computer Arts’ magazine in a section about branding. The project chosen by the Computer Arts team was our work for French caters ‘Leon Catering’.

For more info on this project visit our website or email us and we will be happy to send a portfolio sample.

Amon Tobin – ISAM ‘Live Visual Experience’

Re-drawing and blurring the lines between psychedelia and sci-fi, between art and entertainment, between sound design and melody, Brazilian electronic musician Amon Tobin released his latest creation ISAM on 23rd May via the independent London-based record label Ninja Tune. The tour that ensues plays host to some incredible set/stage design. The work that has gone into the live shows is testament to Tobin’s passion and vision. Click here to get a feel for “a beautiful combination of physical geometric stage models and interactive video projections”. Tobin and his team get a big thumbs up from Lucid.

IYA Studio, London – Proud to Announce – Strategic Partnership

We are proud to announce that we have strategically partnered with art direction, interior design and branding experts ‘IYA Studio’. Having met with the guys at IYA and discussed projects we decided there was definitely a fit with both agencies, IYA are design fanatics and have a very strong portfolio in fashion related projects for some great brands including Folk, Comme Des Garcon, Oliver Spencer and Casio ‘G-Shock’. We are a digital agency working in the fashion, design and arts sector and offer a wide variety of digital services including WordPress, Magento, IOS and Android development. So we decided to forge a strategic partnership on that basis. Projects from this partnership to follow.