Category Archives: Architecture

The Third & The Seventh

We just can’t get enough of Vimeo here at Lucid you can loose hours on it, it never gets boring and to top it off they have just launched their iPhone app, which means even more viewing pleasure. This piece of film is astonishingly beautiful, the intro is a work of art in itself and what follows after is even more amazing.

This truly is beautiful in every way….. Breathtaking in fact. It makes mankind’s relationship with nature seem truly seamless.

Alex Roman we salute you.

As it says in the Vimeo description ‘Full screen it please’ you will not be disappointed.


Staging Space: Aesthetic Language

Gestalten are browsing “scenic interiors and spatial experiences” in their latest thumbflicker. The book, entitled Staging Space is produced in such a fashion that leaves the reader free to form their own interpretations. It is visually saturated and provides web links to give the reader the option of learning more online, leaving the printed space free of ‘clutter copy’. So it’s more suited to a coffee table than a university reading list. Our kind of book.

View the book review on

Form Blog & Website Live

The form website and blog are now live, so go check it out at

We’d like to take this opportunity to wish the guys over at form; a great years trading and we look forward to seeing what their new website, blog, business cards and brochure (which will soon be hot off the press), will do for them on 2011.

Keep up the good work.

Nema Workshop – Bond Street Apartment

Amazingly open plan, light, New York style loft apartment. Originally two apartments, ‘Nema Workshop’ a design team from America made up of architects and designers completely overhauled the space and created this sprawling space of luxury inner city living.

The project was commissioned on behalf of an unnamed rock star and can be found in a landmark building on Bond St in New York.

Very nice.

Interior Inspiration

Fantastic Space.

Il Girasole: A House Near Verona

Amazing video from Wallpaper Magazine.


Net-a-Porter the woman’s fashion retailer, which was founded in 2000 by Natalie Massenet, is responsible for some pretty impressive achievements, establishing an online retail behemoth in the space of just 10years, in a market that most probably doubted could ever be taken online is one. Turning over in excess of £120 million per annum is two. Then selling it for a cool £350 million to Richemont the luxury goods group who owns Cartier and Mont Blanc is third on the list.

Their most recent though is the development of their new offices in London’s Westfield shopping center, which was carried out by their chosen design team Studio Fibre.

A huge aircraft hanger like space has been transformed into the slick monochromatic working environment that their team of 600 + staff call home, which can be seen in the video posted above.

If your more interested in hearing about the business end of Net-A-Porter and how it began and continues to be such a dominant force in the online fashion business like I am, you can see another very interesting video by visiting the link below…

Natalie Massanet at Zeitgiest Europe

They are now set to take on the men’s online fashion market with the imminent release of ‘Mr Porter‘ and quite frankly here at Lucid we can’t wait to see the results over the coming year. The website is launching with Ralph Lauren, Hugo Boss and a whole bunch of other brands and I would imagine will follow the same buying patterns as the woman’s with a mix of high fashion from edgy ‘Rick Owens‘ to understated elegant labels like ‘Lanvin‘.