We recently completed the development and launch of Sydney’s newest Contemporary Art Fair’s website. Having developed the project in conjunction with a Sydney based design studio, we launched the website, hosted it and produced a series of email marketing campaigns on their behalf. See below for more info taken from the Art News website Blouin Art Info.
Art HK Founder Tim Etchells Launches New Sydney Contemporary Art Fair
Less than one month after Australian art dealers Vasili Kaliman and Jarrod Rawlins of KALIMANRAWLINS gallery announced the launch of a new Australian art fair to be held in Melbourne, the launch of another new Australian art fair has just been announced by Tim Etchells, founder of ART HK.
The new biennial contemporary fair will be called Sydney Contemporary and will be launched in April 2013. Featuring established and emerging galleries from Sydney and overseas, the fair will cater to a broad spectrum of experienced and potentially new collectors.
Sydney Contemporary will showcase between 60 and 80 local, national and international galleries in its inaugural year. The fair will feature unique sections including New Contemporary – dedicated to the artist run initiatives and innovative young galleries, and Paper Contemporary, a curated showcase of prints and limited edition photography from leading galleries.
According to Etchells, “Sydney Contemporary represents the first time this city has hosted a serious, high-end art fair. We expect it to play a significant role in helping to focus attention on the Sydney art scene in the same way that ART HK focused attention on Asian art. The fair provides a vital new platform from which galleries, artists and collectors can deepen and grow networks and relationships both with local contacts and throughout the broader Asia Pacific region,“
The inaugural Sydney Contemporary will be held from Friday 12th until Sunday 14th April 2013 at the Hordern Pavillion and Royal Hall of Industries at Moore Park in Sydney’s eastern suburbs, with the Vernissage held on the evening of Thursday 11th April 2013.
Sydney Contemporary is organised by Art Fairs Australia Pty Ltd, a company founded by Tim Etchells of SME London Ltd. Etchells is founder of ART HK, the Hong Kong international art fair, which has grown to become a major fixture on the international art calendar.
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