Monthly Archives: March 2011

We Love Folk

Folk a London based clothing label is the perfect brand for the modern discerning man and we love it here at Lucid. The brands ace and so are the guys who work there, our friend Anton Rodriguez is a really good photographer/designer and a top notch bloke.

The question is though, where’s our shoes Anton? Keep up the good work team Folk.

To see more of Anton’s work check his site out at, we love the work he did for Pushka Restaurant.


Space Project, by Vincent Fournier

Always a fan of those represented by Carole Lambert here at Lucid. Fournier has spent the past decade and a half gaining access to some of the most controlled environments on earth – including government stations and training grounds – in an effort to expose the visual gems which can be found in these unforgiving landscapes.

Playing on the stylised notion of a sci-fi utopia, Fournier’s otherworldly photographs of the Yuri Gagarin Cosmonaut Training Centre, the Mars Desert Research Station in Utah and the Atacama Desert Observatories in Chile – alongside a series of surprisingly stringy trainee astronauts – offer an alternative view of the world, unseen by many and known by few.

The Third & The Seventh

We just can’t get enough of Vimeo here at Lucid you can loose hours on it, it never gets boring and to top it off they have just launched their iPhone app, which means even more viewing pleasure. This piece of film is astonishingly beautiful, the intro is a work of art in itself and what follows after is even more amazing.

This truly is beautiful in every way….. Breathtaking in fact. It makes mankind’s relationship with nature seem truly seamless.

Alex Roman we salute you.

As it says in the Vimeo description ‘Full screen it please’ you will not be disappointed.

Sticks and Stones May Break My bones….

Print vs Online

Advertising on social networking sites soared in 2010

The internet now accounts for a quarter of all advertising spending in the UK, according to figures. They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009. It also outpaced the rest of the advertising market, which has recovered after dipping during the recession.

Guy Phillipson, the chief executive of the IAB, said: “Major brands restored their advertising budgets in 2010 and online was a big winner.” The biggest growth area was display advertising on social networks, which grew by nearly 200%.

Print media’s pain

Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares. With figures showing that UK internet users spend 25% of their online time on social networks, advertisers are keen to tap into this audience. Online video advertising also nearly doubled in 2010, with £54m spent on adverts that appeared before, during or after video clips. Mobile advertising raced ahead too, with finance, telecoms and consumer brands trying to reach audiences on the move. Search advertising, still dominated by Google, remains the biggest earner, although growth in this more mature business was just 8%.

Ian Barber of the Advertising Association says there is one clear attraction which is boosting online spending: “It’s targeted, it makes it easier for brands to work out who they’re advertising to.” Other areas of advertising recovered last year, with television spending bouncing back after a steep decline. But much of the Press is still suffering, with magazines and regional newspapers seeing revenues continue to fall. Classified advertising, once a key element in regional newspaper revenues, has now nearly all migrated online.

But Lynne Anderson of the Newspaper Society says local newspapers are capturing some of that online advertising spending on their own websites: “They are getting pretty savvy at capturing audiences in new ways.” She added: “Regional newspapers – print and online – are resilient, innovative and well-placed to benefit when wider market conditions improve.”

The IAB expects online spending to continue to grow, as faster broadband makes new formats increasingly attractive.


Here at Lucid we are fans of the new Renault advert by advertising agency Publicis. It’s rare to find TV adverts that aren’t corny or just plain boring, but this one stands out from the crowd. It features cameo appearances by Thierry Henry, Dita Von Tesse, Rhianna and snap shots of the legendary Marlon Brando and Audrey Hepburn.

With music is by Clare Maguire – Breakage’s Suck It Up Remix featuring samples from David Bowie and Rhianna.

Here’s a behind the scene’s video from Vimeo too….

Help the Victims of the Japan Tsunami

Over the coming weeks when visiting our site you will notice a bar at the top of our site to ‘Help The Victims of the Japan Earthquake by Spreading Awareness and Aid’ click it to find out more on how you can help the victims in Japan’s hour of need.